Last Friday, the Prez called on Sergeant Crowley at an Irish pub in Cambridge. He asked him what beer he was drinking. The Massachusetts cop had replied, ‘Blue Moon Belgian White’ and he agreed that he liked it too.

Subsequently both the Afro-American Harvard professor and the white cop have been invited to the White House over a glass of beer. The President is known to like beer although reportedly, he does have a glass or two of wine with food.

If he were a wee-bit fonder of wine, he would have certainly invited them for a glass of Korbel Brut or a Cuvee, the well-known Californian bubbly that has been produced in the Russian River Valley in California for 120 years and found a place on the table during the last five presidential inaugural lunches including his own.

It was also the preferred bubbly in the White House during President Kennedy’s period.  A sparkling wine like Champagne has long been considered a celebratory drink, even in the US and is a perfect pop for such situations.

At the official post- inaugural lunch in the Capitol building, President Barack Obama was toasted with three Californian wines which are reasonably priced, making the wine industry hope that his presidency would help promote wine drinking culture in the country.

The first round of a promo opportunity that came up unexpectedly has been inadvertently won by the US beer industry which has been feeling slightly shaky since last year when its ubiquitous Budweiser was sold off to the Belgian-Brazilian beer giant.